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An Israeli well-established developer and manufacturer of cosmetic, semi-selective / affordable luxury products in medium price range is looking for distributors (BOIL20180317001)


 ISRAEL

Business partnering opportunity OFFER
Created: 18/03/2018
Last updated: 17/04/2018
Fecha límite: 18/04/2019

Resumen

An Israeli company specializes in development and manufacturing semi-selective / affordable luxury products in the medium price range for color cosmetics / skincare / fragrances. Advantages include great experience enabling high professional approach in using both innovative technologies and professional R&D work. The targeted partners are professional distributors, especially those experienced in semi-selective, indie brands. The company is looking for distribution services agreement.


Partnership(s) sought

  • Distribution services agreement

Descripción completa

Having been established in 1985, the Israeli company has got famous in the cosmetics market with a wide range of products and colors consolidating its presence in Israel drugstore chains. Lately the company went global with local retailers distributing its products in Eastern Europe, several countries in Western Europe, recently in China and Australia. Today, the company is leading in the cosmetics market's mass-prestige category, offering customers affordable luxury for premium image, excellent service and attractively-priced, high quality products. The company works closely with advanced research labs in EU. The efficient organizational structure enables rapid decision-making and immediate response to dynamic market changes. Presently, the company employs 650 employees in Israel, their production is being sold in excess of 450 point of sales in the local market.
Recently, the company has invested significant resources in digital presence, including e-commerce and social media. The established digital division carries on productive dialogue with Israeli and world customers. The company provides digital campaigns, cooperates with online influencers and make-up artists while focusing on segmented target audiences, synchronizing on- and offline activity and revealing new opportunities, models and arenas.
Today the company creates and offers to the market their color cosmetics, skincare and fragrances of the finest quality and adhere to international standards of excellence (about 700 different items). Their passion for the little details and finishing touches makes every product uniquely prestigious. 81% of women who start using the company brand products become loyal consumers who continue using them.
The company positions itself as a semi-selective brand (not mass-market, but not quite luxury) managing to produce premium products at affordable prices. They are building brand with the mark of a modern classic, with quality and contemporary style and commitment to develop premium, luxurious products in wearable shades. The company R&D is active in product development, and every 3 years the company renews the whole product collection. The company's products are developed and manufactured in Israel, the raw materials come from Italy and Switzerland and the fragrance extracts - from France. The company exports to 22 countries, including Germany, Czech Republic, Australia, China, Russia.
The company is looking for distribution services agreement and is interested in cooperation with a professional cosmetics distributor, on an exclusive or non-Exclusive basis. The company potential distributor is a professional in the field of color cosmetics / skincare / fragrances, expert in semi-selective (“masstige”) cosmetics. He already imports & distributes several international cosmetics brands and is well established in the local market. His distributor’s portfolio is not too big (more than a hundred brands) and not too small (less than 10 brands). Ideally, he is experienced in indie brands.


Socio buscado:

- Specific area of activity of the partner: -TYPE - business, trade

-ACTIVITY – the company is interested in cooperation with a professional cosmetics distributor, on an exclusive or non-Exclusive basis. The company distributor is seen as follows – this is a professional in the field of color cosmetics / skincare / fragrances, expert in semi-selective (“masstige”) cosmetics. He already imports & distributes several international cosmetics brands and is well established in the local market. His distributor’s portfolio is not too big (more than a hundred brands) and not too small (less than 10 brands). Ideally, he is experienced with indie brands.

-ROLE - to perform the distribution services agreement and provide for local customers.


Advantages & innovations:

The company is engaged in the development and production of color cosmetics, skincare and fragrances. When creating cosmetics, employees of the company embody creative ideas and also use innovative methods and the latest technical developments. The products of the Israeli company have a unique composition, in which experts add crumb of pearls and precious stones. Also, cosmetics are distinguished by a successful combination of acceptable cost and high quality. The company has the following advantages:
1. They have been on the market for 35 years and have learnt the market needs in colors and textures, owing to which they managed to build a successive brand in the field.
2. They constantly implement their newly developed designs / products and consequently win the market.
3. They follow world technical progress in innovative distribution ways creating on-line services, on-line stores, e-commerce and other digital trade ways as use of commercial networks over the world.
4. Accounting for special markets, they manage to position the company as semi-selective, providing for high quality at the relatively not high prices.
5. The use of West-European materials in manufacturing process make the products more universal for various market segments and requirements.

Clasificado como: Manufactura Industrial \ Otras Tecnologías Industriales \ Medicine and Health \ Industria


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